Innovation Consulting
High-quality software solutions for your success

Innovation Consulting
High-quality software solutions for your success

Innovation Consulting

To be innovative, two aspects are key: creativity and structure. We at Zweidenker help you right at the start of a restructuring process with the analysis of digitization potential, the development of suitable ideas, and conceptual design. In doing so, we have many years of experience within holistic product development and support our customers as far as it makes sense for them.

We specialize in identifying your weak points and bottlenecks where a digital solution can both solve your problems and improve your processes.

In doing so, we adapt our catalog of methods entirely to your needs and start at the point where you currently are. Our range of services includes identifying your potential, systematically developing promising ideas in our creative factory, and conceptualizing the digital solution all the way to an initial prototype.

Even if you are not sure whether your planned project will bring the desired success, we at Zweidenker can take your idea and test it within a function-oriented prototype during an innovation sprint lasting several days. From the idea to the product, we are your suitable innovation drivers.

Together, we support you from the idea to the market-ready product. By focusing on your needs and potentials, we accompany you through your digitization process.

Innovation Process

Our innovation process creates a framework in which we work together to identify your goals, generate solutions and finally integrate them within your own software solution. Our approach is based on the three pillars:

Process – What is implemented?
Method – How is it achieved?
Structure – Who is involved?

We use a diverse repertoire of methods which, depending on the situation and goal, systematically guide the project towards a solution. By considering the holistic product development, we can generate product impressions already in the early phases of development and thus reach a full satisfaction of the later product.

We support you already from the first idea and lead you according to your wishes up to the finished software solution.

If you would like additional information on our innovation process and the use of effective methods, you can download our free whitepaper here. In this paper, we explain the opportunities and risks of the early phases and give you a recommendation of effective methods for each specific use case.

Phases in the Process

Do you see a need for digitization, but don’t know where to start? Our experts from the areas of marketing, development and UX will examine your potential together and, of course, provide an assessment of the effectiveness and feasibility of your ideas and concepts. If necessary, we provide input for adjustments that can add value to your software solution.

Even if you do not yet have a concrete idea or solution, but only a vision of a goal that you want to realize with the help of digital technologies, we will get together with you and discuss the extent to which feasibility is possible and what effort is required to achieve it. We are also happy to accompany you in the resulting steps and offer you a software solution that is customized to you, as well as runs smoothly and reliably and can be easily embedded in your operating processes.

Our strengths are:

  • Requirements analysis of your processes
  • Effort estimation and conceptual design
  • Implementation within an minimal viable product (MVP)

Requirement Analysis –

  • Vision models
  • Persona
  • Market analysis
  • Requirement analysis
  • Usage scenarios
  • Functional structure
  • Weak point analysis

Creativity is the key to innovation. Unstructured and without a system, the flood of ideas quickly becomes chaotic and complex. Through our experience with creativity methods, we can help you generate concrete concepts and solutions for your needs in the early stages of development.

This enables us to generate potential ideas in a structured and directed way. Our approach focuses on analogy techniques, which illuminate a given situation from different points of view in order to bring together synergies from different areas. In doing so, we rely primarily on association-based methods.

Association-based Methods – Our Areas of Expertise:

  • Brainstorming
  • 6-3-5 Method (brainwriting)
  • Walt Disney Method
  • Mr. X
  • Morphological Box
  • De Bono Hats

In the conceptual design phase, we begin to give shape to your ideas. By presenting the required functionalities in user stories, it is already possible in this phase to identify problems and bottlenecks of the later development and to fix them before they occur.

At this stage, we make sure to combine comprehensive problem solving with a high degree of user-friendliness. To ensure this, we create so-called Wireframes early on, which already visually simulate a usage flow of the app. We rely on the principles of user experience in order to provide the final user with a maximum of product experience.

Joint Design Process:

  • Use Cases
  • Mockups
  • Wireframing

You already have an idea and also concrete ideas on how to implement it, but you do not yet know what added value you will get? Innovations often get stuck at this stage and fail to be realized.

In prototyping, we excel with our know-how. By implementing a prototype, we can identify the opportunities and risks of the product at an early stage. In this way, we can identify necessary changes in this phase and already try out the first features. You leave the abstract level of your product and get a better feeling and understanding for it. Through potential customer feedback and the look & feel of your prototype, you can quickly make decisions and set the right direction for it. With our many years of experience in the field of digital product development, we can advise and assist you in the implementation and create a first tangible feeling of your product.

  • Development of digital prototypes
  • User feedback on a hands-on basis
  • Create a basis for assessment

As a long-standing service provider within digital product development, we are used to working flexibly and according to priority. Agile methods such as Scrum and Kanban are part of our standards and also allow us to react quickly to changes. At the same time, we keep the administrative obstacles low and work entirely according to your ideas.

Through this degree of flexibility we guarantee you a high level of quality and reliability. Our besides constantly acting quality control ensures the constant development according to ISO 9126.

Key principles


We analyze your digitization potential and develop a strategy together to address it.


With the right impulses you can improve your processes and thus create the digital jump.


We take care of your problems and ideas and actively support you as far as you wish.


Thanks to our broad portfolio of methods, we have the right method for every phase of your project.

Have questions?
Get a free quote.
+49 221 95 49 12 88